In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues into research and development. Honda has two joint-ventures in China: Dongfeng Honda and Guangqi Honda. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000.

Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft, power generators, and other products. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. In 2015, Honda was the eighth largest automobile manufacturer in the world. Honda became the second-largest Japanese automobile manufacturer in 2001. It is also the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a production of 400 million by the end of 2019. 'Honda Institute of Technology and Industry Company', IPA: ( listen) / ˈ h ɒ n d ə/) is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. ( 本田技研工業株式会社, Honda Giken Kōgyō Kabushiki gaisha, lit.

(2014), 'From Hero Honda to Hero V/s Honda in the Indian Market: Creating New Consumer Memories and Perception'. Prepared by Professor Arvind Sahay and Nidhi Mathen, Academic Associate, Indian Institute of Management, Ahmedabad. Pedagogically, we evaluate the rebranding effort to sustain, create, and build consumer memories and emotions. The case documents the market and brand position of HH and its principal competitors, Bajaj and Honda in India, the rationale for ending the JV, the rebranding requirements, and the actions taken. Signages were changed in 4, 500 touchpoints over a weekend. In August 2011, HH, rebranded itself as “Hero”, with a nationwide campaign across media over three months, the campaign was rolled out on 30 TV channels, leading websites, 200 radio stations, and 4, 000 cinema halls. In 2010, Hero Honda (HH), the largest global two-wheeler manufacturing company (based on unit sales), terminated its 26 year old JV with Honda, effective 2014.

History of hero honda company